Ambassador - Holly Bowden

Holly Bowden is 26 years old and lives in Hobart, after growing up in Perth, WA. Today she is a woman who wears many hats; model, brand ambassador, social media and marketing manager, business owner, milliner and fashion designer.

Holly’s current ambassador roles are; Ambassador of Lexus of Hobart, Clover Hill Wines, The Studio.

Holly runs her own business called Epitome Hats. It is a range of gorgeous and stylish hats with the majority being made from superfine merino wool felt making them travel friendly and waterproof and 100% UV blockout- something she is very passionate about! Holly wants to offer people a stylish way to protect themselves from the harsh Australian sun.  She has recently added some new statement straw designs! She has an online website for her brand and also sell in numerous stockists and at the Salamanca Markets.

Holly’s social media/marketing and modelling are utilised in the family business Smitten Merino. Holly is co-designer alongside her Mum who is the head designer of the brand. She is also ‘The Face’ and model you see in all of the pictures plus runs the social media accounts and online marketing and helps to build collaborations.

Both Smitten and Epitome hats were recently on the runway at Virgin Australia Melbourne Fashion Festival- Australia’s biggest fashion event for showcasing brands.

Holly has been nominated as Young Tasmanian of the year, she introduced ‘Super Boss a Day’ to Tasmania as the ambassador of Hearts Kids and MCs numerous charity events- the most recent being Beanies for Brain Cancer.